CANVAS Focus Light
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Product Description
The CANVAS Focus Light creates professional lighting effects easily, and at a fraction of the cost of a full studio set-up. Slide-in gobos to add realistic shadows and pop-on filters to change the light quality, diffusion, or color. Grab a couple CANVAS Surface Backdrops to make your setup complete and get the perfect look.
The Focus Light enables anyone who sells small physical products or creates content at their desk, to quickly create high-quality photos and videos, using a variety of realistic shadows and other lighting effects. The effects are professional-level, and you get them without a full set or expensive professional gear. You’ll love the aesthetic of Focus Light itself and won’t mind keeping it out instead of hiding it in a closet.
In The Box
- Focus Light
- Power Cable
- Weighted Stand
- Gobo Starter Pack (2) - palm fronds and window blinds
What is Focus Light?
Focus Light creates high-quality lighting with realistic shadows and other lighting effects for product professional product photos.
Shout-out to Etsy sellers or product photographers needing photo content for smaller items - from jewelry and journals to hats and hot sauce… Focus Light is your new BFF.
Capture Perfect Sunlight, Rain or Shine
The forecast calls for rain, but skies are always clear with Focus Light. Turn it on and immediately create direct lighting with hard shadows, the same as if you were shooting in direct sunlight. No more waiting for the perfect light…create it yourself.
Go Ahead, Throw Some Shade
Incorporate fun visual cues in your photos with our slide-in “gobos” (a fancy word for “shadow-casty-things”). Think beachy palm fronds or noonday sun coming through blinds.
Focus Light comes with a couple of simple gobo shapes, and we’ll be releasing more gobo packs in the future.
Smartphone Friendly. Pricey Gear Not Needed
Don’t worry about needing a high-end camera for this - Focus Light was built to work exceptionally well with nothing more than the smartphone in your pocket or purse.
Of course, we certainly welcome you to use whatever professional camera equipment you may have - but that is far from a requirement for entry.
Studio Look Without the Studio Grind
Like the original CANVAS Lamp, Focus Light was built for everyday use in the workspace you already have. No studio required. Combine Focus Light with our Canvas SURFACE Backdrops and you’ve built your own professional photo studio, anywhere you need it.
Though we optimized Focus Light for a 2’x2’ work area, it can cover a much larger area if you push the limits.
Filter Friendly
[Feature currently in development]
Depending on the product or your desired look, you may want to change the color or softness of the light. Simply pop your magnetic filter of choice onto the front of your Focus Light, and you can create soft ambient window light or warm golden hour beams.
All Focus Lights will have built-in compatibility with these magnetic filters, which we plan to roll out in 2025.
Just how easy is it to use?
Here's a few behind the scenes shots of the most SUPER simple set ups - and the professional results we've achieved with Focus Light.
Behind the Scenes Focus Light Setup
Final Photo Shot with Focus Light
Behind the Scenes Focus Light Setup
Final Photo Shot with Focus Light
Behind the Scenes Focus Light Setup
Final Photo Shot with Focus Light
