Substance, LLC d/b/a Canvas, an Alabama limited liability company (hereinafter “Canvas” "us", "we", or "our") operates the Canvas website (the “Site”). We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy informs you of our policies regarding the collection, use and disclosure of Personal Data (defined below) when you use our Site and the choices and rights you have with respect to how we process your Personal Data.

We use your Personal Data to provide and improve the Site. By downloading, registering with or using the Site, you expressly consent to the collection and use of personal information according to the terms and conditions of this Privacy Policy and to be bound by our Terms and Conditions. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, register with, or use the Site.

Information Collection

Canvas may collect and process information that relates to identified or identifiable individuals (“Personal Data”). We collect and process the following categories of Personal Data:


Personal Data relating to your device, browser, or application e.g. IP addresses, MAC addresses, application ID/AdID/IDFA, identifiers from cookies, session navigation history and similar browsing metadata, and other data generated through applications and browsers, including cookies and similar technologies.

Identity Data

Personal Data about you and your identity, such as your name, username, and other Personal Data you may provide when purchasing products on the Site.

Contact Data

Personal Data used to contact an individual, e.g. email address(es), physical address(es), phone number(s), or social media or communications platform usernames/handles, as well as a name or other salutation.

Financial Data

Personal Data relating to financial accounts or services, e.g. a credit card or other financial account number, and other relevant information you provide in connection with a financial transaction.

Preferences Data

Personal Data relating to your preferences, interests, personal demographics (e.g. location of residence, age group, gender, etc.), and likes generated through your browsing behavior on our website and identified through various marketing tools.

Location Data

Personal Data relating to your precise location, such as information collected from your device’s GPS, or through your interactions with a Bluetooth location beacon, RFID-enabled hardware/wearables, or other localization product.

Inference Data

Inferences drawn from Personal Data, including Preference Data, to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions, behavior, and attitudes.

User Content

Unstructured/free-form data that may include any category of Personal Data, e.g. data that you give us in free text fields such as comment boxes, answers you provide when you participate in sweepstakes, contests, votes and surveys, including any other Personal Data which you may provide through or in connection with our services.

Biographical Data

Data relating to professional and employment history, qualifications, and similar biographic information.

Use of Information

Canvas uses the collected data for various purposes:

To provide and maintain our Site.To notify you about changes to our Site.To allow you to participate in interactive features of our Site when you choose to do so.To provide customer support.To gather analysis or valuable information so that we can improve our Site.To monitor the usage of our Site.To detect, prevent and address technical issues.To provide you with news, special offers and general information about other goods and services which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.

Canvas may process your Personal Data because:

We need to perform a contract with you.You have given us permission to do so.The processing is in our legitimate interests, and it is not overridden by your rights.For payment processing purposes.To help prevent abuse of the law.To comply with the law.

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

We use cookies and similar tracking technologies to track the activity on our Site and we hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. Your browser may offer a “Do Not Track” option, but our Site does not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Site and after you leave our Site.

SMS/Text Messaging

We collect the following personal information about you in the context of our SMS/Text Messaging program: your name, mobile phone number, and texting preferences (opt-ins and opt-outs). We use this information to manage our text messaging program, including to send you text messages. Your wireless carrier may collect data about your wireless device usage, and its practices are governed by its own policies. We take measures to protect your sensitive personal information but cannot guarantee its security in transit or storage.

Data Sharing

Information we collect may be shared with certain partners and vendors, depending upon the purpose for and context in which that information was provided. We generally share Personal Data with the following categories of third-party recipients and/or for the following reasons:


In order to streamline certain business operations, improve personalization, and develop products and services that better meet the interests and needs of our customers, we may share your Personal Data with any of our current or future affiliated entities, subsidiaries, and parent companies.

Business Partners

We may share your Personal Data with our business partners who have engaged us to use the Site. These parties may engage in direct marketing or behavioral advertising or other purposes as specified in that party’s privacy policy.


Transactions: Your Personal Data may be processed in the event that we go through a business transition, such as a merger, acquisition, liquidation, or sale of all or a portion of our assets. For example, Personal Data may be part of the assets transferred, or may be disclosed (subject to confidentiality restrictions) during the due diligence process for a potential transaction.


Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by a court order or government agency. We may also disclose your Personal Data in the good faith belief that such action is necessary to: Comply with a legal obligation; protect and defend the rights or property of us; prevent or investigate possible wrongdoing in connection with the Site; protect personal safety of users of the Site or the public; or protect against legal liability.

Retention of Data

We retain information for so long as it, in our discretion, remains relevant to its purpose, and in any event, for so long as is required by law. We will review retention periods periodically and may pseudonymize or anonymize data held for longer periods, if appropriate.

Transfer of Data

Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. Your use of the Site or your submission of such information represents your consent and agreement to such transfer pursuant to this Privacy Policy.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.


We follow and implement reasonable security measures to safeguard the Personal Data you provide us. We do not have control over third parties’ security processes, but we use commercially reasonable measures to ensure third parties we may share information with adequately protect Personal Data. Please note, we do not warrant perfect security and we do not provide any guarantee that your Personal Data or any other information you provide us will remain secure.

Site Providers

We may employ third party companies and individuals to facilitate our Site, provide the Site on our behalf, perform Site-related services, provide marketing on third party websites, process your data more effectively, or assist us in analyzing how our Site is used. We may also use third-party Site providers to monitor and analyze use of our Site. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Third Parties

This Privacy Policy does not apply to information collected by third parties, for example, when you visit a third-party website or interact with online advertisements, unless and until we receive your information from those parties. Please review these third parties’ privacy policies before disclosing information to them.

Payment Providers

We use third-party services for payment processing for payments to be made under our Site. We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. We use Shopify as our payment processor. Please visit https://www.shopify.com/legal/privacy to view Shopify’s Privacy Policy.


Our Site is not intended for minors under the age of 18 (“Minor”). No Minor may provide any information to or on the Site. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are under the age of 18, please do not use or provide any information on or through the Site, register for the Site, make any purchases through the Site, use any interactive or public comment features of the Site, provide any information about yourself to us, or otherwise use the Site.

European Residents

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. The date this Privacy Policy was last revised is identified at the top of this page. We will notify you of any changes by posting the new Privacy Policy on this page or otherwise through the Site. If we make material changes to how we treat our user’s personal information, we will let you know via email and/or a prominent notice through our Site and update the "Last Modified" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting this Privacy Policy to check for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us: support@shopcanvas.co.